http://www.aprilkdesign.com/the-werk daily 0.75 2020-08-06 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1598351345625-YZ4KLKSZJLYM9IYR9M9V/1067_L_def095f8-cf76-433a-9a70-d030c77f0979_1024x1024.jpg The Werk https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1588173889925-S7X1639Y61UUMOM0F0LZ/1067_L_def095f8-cf76-433a-9a70-d030c77f0979_1024x1024.jpg The Werk - Creating the template As a freelancer I designed the newsletter template to inspire users with editorial content on a weekly basis. Following the brand’s eclectic aesthetic and playful web design, I designed the articles and applied their bold use of typographic styles. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1581958840744-FVJZZ6FQ879PNJ0EP2LN/TheWerk.gif The Werk https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1588173748189-528X9LRLWPDWHFYWLY2P/The-Werk.gif The Werk Mindful of the hierarchy, I made sure the copy was concise and the call to action was clear. Along the way I became familiar with Mailchimp and got to refresh my html/css skills. Client: The Werk Art Direction & Branding: Kastor + Pollux Inc. Copywriter: Samantha Alexander http://www.aprilkdesign.com/broadsides-for-baltimore daily 0.75 2020-07-20 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1595269289381-VYU60LYSJF34N5F5EEM6/Broadsides_Title.jpg Broadsides for Baltimore - Instagram Posts The project was born out of a desire to provide relevant data documenting corruption in the Baltimore City Police Dept. to assist Baltimore-based organisers. Through Design for Black Lives I was paired with Broadsides that needed help with social media. Inspired by ample of resources that has flooded Instagram, I was excited to explore different variations to make their cited facts eye catching. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1595269289381-VYU60LYSJF34N5F5EEM6/Broadsides_Title.jpg Broadsides for Baltimore - Instagram Posts The project was born out of a desire to provide relevant data documenting corruption in the Baltimore City Police Dept. to assist Baltimore-based organisers. Through Design for Black Lives I was paired with Broadsides that needed help with social media. Inspired by ample of resources that has flooded Instagram, I was excited to explore different variations to make their cited facts eye catching. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1595269350401-63HTNXOG3F2K8KX8ENIV/Broadsides_Posts.jpg Broadsides for Baltimore http://www.aprilkdesign.com/poster-design daily 0.75 2023-11-11 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1685534855986-9GU63FARSI5IOFJ9R1BT/FairviewPark_Poster_B2.jpg Poster Design https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1685523532418-8T9SJTF2P8T7JIWGUMZI/FairviewPark_Poster_B2.jpg Poster Design https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1685523509364-OW2X95UJD5U849HNBB9H/FairviewPark_Poster_A.jpg Poster Design https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1699710110792-1VC01STT0VMYZ6QQOWXM/image-asset.jpeg Poster Design - Sleater - Kinney Poster 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https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1709646511019-08KA3WFWV8X93ZN4L1IX/IMG_1549.jpg Photography https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1709646859368-9O096O97X2Q2TDYM0CM8/IMG_5718.jpg Photography http://www.aprilkdesign.com/home daily 0.75 2024-01-13 http://www.aprilkdesign.com/about daily 0.75 2026-01-13 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/13806c92-9fc4-4d50-8cb0-6e18ab8e8e5a/IMG_9682+%281%29.jpg About http://www.aprilkdesign.com/lotte daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/4828a11b-2c1d-4403-9232-d866b63d1914/L1001689.jpg LOTTE - LOTTE Lotte is a Norwegian singer from Oslo on Balance It Out Records, an independent record label that focus on global digital presence. The singer works as a nurse by day to support her love of songwriting. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/f70e238f-7294-468c-8583-e935090c8e77/LOTTE_inspo.jpg LOTTE Series of moodboards https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/eb680a2d-412a-4580-bbbe-94c3e16774a4/LOTTE_inspo_2.jpg LOTTE https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/fec91b98-e6d7-4158-8ba8-4c6ef5e3f62f/LOTTE_Countdown_1.gif LOTTE https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/e5416447-340a-454a-a903-9d4b7be603c9/LOTTE_Countdown_2.gif LOTTE https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/ae2cbcd5-63a2-44bb-9422-d198e555a7c7/LOTTE_Countdown_3.gif LOTTE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/39cff180-bc0a-431a-a4a6-91a6f0137e0f/Lotte_mock_1.jpg LOTTE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.aprilkdesign.com/preggo daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1cca9e99-5580-4218-9891-65ee849eabad/DSCF9143.jpg PREGGO - PREGGO A short film by Michelle Gilson. The moment free-spirited Miel decides to terminate her pregnancy, she obtains the surreal power to see the inner child of the people she loves. Now selected by LA Film Fest and shortlisted at Kerry International Film Festival. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/dab6d2d1-11db-4c8b-af4e-66502dc923ec/PREGGO---Film-Titles.jpg PREGGO Series of film titles sketches https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/fbad5ffd-4387-41da-a904-47b4213cefe2/Preggo-Title-Page.png PREGGO https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/eff43b7a-875b-4af6-a3eb-18f0f04fcee4/PREGGO_FilmTitle.jpg PREGGO - Make it stand out PREGGO film title, 2024 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/b3115d5c-e9d3-4a87-8d7a-01c5294ee25e/Preggo_Poster_Post.jpg PREGGO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/165b7841-0107-46f0-8de6-bd56e1717c87/Preggo-mock.jpg PREGGO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/2f0edf8a-700e-4613-ae9c-2be3de1f576c/BF61EE77-571B-4B38-A6DC-A1F3040F1260.JPG PREGGO - Make it stand out Taken from the Q&A Screening in April 2024. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/5ecdaf0e-069e-4329-b0fd-4dcebf2bd3e8/Preggo_Q%26A.jpg PREGGO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/542302dc-ca82-4940-aa04-9102b4368e89/IMG_4958.jpg PREGGO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.aprilkdesign.com/fairview-park daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/85df891d-a009-4839-b537-73420d9a0777/FairviewPark_Poster_Widescreen.jpg Fairview Park - Fairview Park Fairview Park is an Iris-Prize winner short film based on the killing of Declan Flynn in Dublin, 1982. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/d8124190-63b1-449c-8686-0110fcb5a83e/Fairview-Park-_inspo_2.jpg Fairview Park https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/5069b20e-3703-4fac-bbc6-ed05070587d9/Fairview-Park-_inspo.jpg Fairview Park https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/bdab3746-dfa8-42f1-ba7d-b984081e3b5d/FairviewPark_Poster_B2.jpg Fairview Park - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/5a02a17b-9ec3-4b45-b7b5-8d56897fee77/Film_Title_Mock_1.png Fairview Park - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1c978968-8602-420d-8175-d6717f449cb2/FairviewPark_A.jpg Fairview Park - Make it stand out Alternative design poster https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/8a6c1cd2-5632-4411-8973-71ee2a1f71bb/Fairview-Park-A-Genesco.jpg Fairview Park - Make it stand out Film Title, 2023 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/c4b94142-4223-44bd-a332-c323e744c173/Fairview-Park-Film-Credits-Producers.jpg Fairview Park - Make it stand out Film Credits http://www.aprilkdesign.com/case-studies daily 1.0 2025-10-16 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/d3d0009e-11a7-4ad1-9794-424851ea112d/Screen+Shot+2025-02-20+at+18.30.20.png Case Studies - Any Place https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/0b5a1914-552d-4bd7-aece-da5023f702fd/ShopLocal_Fruit.gif Case Studies - Shop Local https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/7fd789b4-9836-4685-985c-5d9d809d7bd1/398107237_726934066142026_7291768269261843046_n.jpeg Case Studies - Bird On The Wire https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/df18467e-a0c6-45ba-96f2-85b3cd31245b/Gumtree-Trends.gif Case Studies - Gumtree Gumtree https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/bf92853c-3768-4ba8-8cc6-e86a846f0ecf/Preggo_Poster_Post.jpg Case Studies https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/5b396826-b310-4bf7-81d2-1c24a498a05e/FairviewPark_Poster_Widescreen.jpg Case Studies https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/10252c8d-3cd2-4444-94d1-6da1831d3224/Lotte_mock_1.jpg Case Studies https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/badff18c-6ad6-4538-8885-d06549950828/AIM_Associate_VideoSlide_1.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.aprilkdesign.com/gs-any-place daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/39554f46-22f2-4c57-97d4-eb92406d1dd1/Screen+Shot+2025-02-20+at+18.30.20.png GS Any Place - Good Space Any Place Good Space is a yoga + meditation studio in Parkdale, Toronto dedicated to movement and mindfulness. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/cabfb2d5-3559-4bd4-bd85-595ccb8e350d/Screen+Shot+2025-02-20+at+18.30.09.png GS Any Place - During the pandemic, many businesses tried to stay afloat by pushing their business online. I was approached to help transform Good Space to ‘Any Place’ an online platform that provides on-demand yoga videos, available to rent or buy. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/bbfc9132-cb13-43f7-9bf2-f4ef873273be/anyplace-sketches.jpg GS Any Place Logo process https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/ca2f24ce-10d4-498d-b7ba-483f4997231f/GD_AnyPlace1.jpg GS Any Place https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/c8f11153-e94b-4721-b80f-20e3b7390a27/G_AnyPlace_Stories-mock.gif GS Any Place - Make it stand out Series of animations for stories http://www.aprilkdesign.com/bird-on-the-wire daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/f540959d-b740-480d-a521-f3b1699d4912/398107237_726934066142026_7291768269261843046_n.jpeg Bird On The Wire - Bird On The Wire Good Music, Live shows — London and beyond. Independent promotion and music production company in London. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/e378bdf1-8d5e-4b7b-ad9b-bb5b7fad7102/BOTW_mock.jpg Bird On The Wire Design assets for social media https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/4e1cf8f9-8592-484b-92a7-16930975cebe/Screen+Shot+2025-03-03+at+12.00.45.png Bird On The Wire https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/ad18c5a5-1bcb-4873-b11b-54f909eaa4de/Screen+Shot+2025-03-03+at+12.05.35.png Bird On The Wire - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/a2769d86-c1d9-411e-8182-44852874ef65/Screen+Shot+2025-03-03+at+12.05.51.png Bird On The Wire - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.aprilkdesign.com/shop-local daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/ce61b4cb-3735-4a4c-90bb-688e07fb5f10/ShopLocal.jpg Shop Local - Shop Local Shop Local started as a personal project. As stores were reopening after being closed for 3 months, I wanted to design a poster to support and celebrate small businesses. This poster since has been featured in a Lucozade advert, TimeOut London, Camdenist and PrintMag. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/fac0bd4d-da50-4e6b-be78-e6c7da7a35b9/AfterlightImage+7.JPG Shop Local Photo taken from the first time stores reopened since lockdown. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/0f30a192-0d29-481a-8c61-cf2a3fc19b7e/ShopLocal_Fruit.gif Shop Local Process in isolating the images https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/80042a95-b316-419d-8844-8192dce1a452/ShopLocal_socials.gif Shop Local - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/755f9835-b8fb-4c7d-8e76-1eb781196b3d/Post-mock.jpg Shop Local - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/5cdc42d8-2d79-444a-80b0-f9ce6a7077fd/hospitality+action.jpeg Shop Local - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/f4dcefe9-341b-425e-a503-2deff32bd35b/Stories-mock-1.jpg Shop Local - Make it stand out Series of photos shared across social media https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/cdb7a2d2-150e-46e8-8728-146b7cd5d795/Lucozade_Commercial_2021.png Shop Local - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/924620c5-f188-430a-931b-d0568e88f082/Screen+Shot+2024-04-27+at+22.49.55.png Shop Local - Make it stand out News stand mocks https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/01c56e5c-b1ae-47d8-aaad-b6862e358a37/Lucozade_Poster_C.jpg Shop Local - Make it stand out Posters and stickers mocked https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/3d1c1f3c-c4ae-4ac5-9eec-b17504b8d0f2/Lucozade_5.jpg Shop Local - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/920f3ea9-1326-41f4-b7ed-911fbd4467c3/Lucozade_Poster_D.jpg Shop Local - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.aprilkdesign.com/aim-associate daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/473a0016-52b3-4dbb-89c1-58e663d94931/AIM_Associate_VideoSlide_1.png AIM Associate - AIM Associate AIM Associate is a new membership from AIM UK that is open to artists, labels, managers and new music businesses navigating the industry. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/7e5cddaf-dadf-4c8d-86ab-fcb5c8eefe15/AIM-photo-1.jpg AIM Associate https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/35a3bd6c-aa7d-4603-a79d-7618c47dc4e4/AIM-logo.gif AIM Associate https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/718f7104-6ba3-423d-a883-c9dfff461220/AIM_Associate_BrandGuide.gif AIM Associate - Make it stand out AIM Brand Guide https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/8712171b-1ea5-4556-b3d2-af2d0c7bc8cd/AIM-photo-2.jpg AIM Associate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1f4f1d67-1682-4991-ad07-299529920ce1/AIM-posts-mock.jpg AIM Associate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/425cc8bc-2706-42eb-88d4-59ed0f8a885c/AIM_Website.gif AIM Associate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/717db9b9-a101-48cc-ac60-5ad18a40ac70/Future-independents-mock.jpg AIM Associate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.aprilkdesign.com/gumtree daily 0.75 2025-03-03 https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/72da3f8d-7121-4a8f-8d9b-31cb9b0703e3/Gumtree-Title.jpg Gumtree - Gumtree FEED is a global digital agency that specialises in marketing and CRM for some of the world's largest brands such as eBay, Gumtree and Ennismore. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/0defd910-a218-4e33-a287-aa7e06189ae8/Gumtree-Trends.gif Gumtree https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/ed77ad8b-ba9d-4e22-befb-67a0a3e57005/Gumtree_Adhoc_Holiday.gif Gumtree https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/c9073f27-8fa3-48a4-b834-a3db64ad3f64/IMG_2719.jpg Gumtree - Make it stand out Sketches of wireframes https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/2943a8e7-1cc7-4531-a585-5e8b49a651d7/Gumtree_App.gif Gumtree - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/2f3f2da4-e3c2-4bf6-b5ce-e1936d49c285/Gumtree_Adhoc2.gif Gumtree - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/54be8829e4b013117e16c876/1d836f06-30fd-46c2-83e1-e45f54574069/Gumtree-LP.jpg Gumtree - 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