As a freelancer I designed the newsletter template to inspire users with editorial content on a weekly basis.

Following the brand’s eclectic aesthetic and playful web design, I designed the articles and applied their bold use of typographic styles.

Mindful of the hierarchy, I made sure the copy was concise and the call to action was clear.

Along the way I became familiar with Mailchimp and got to refresh my html/css skills.

Client: The Werk
Art Direction & Branding: Kastor + Pollux Inc.
Copywriter: Samantha Alexander